Role
User Interface Design
User Experience Design
Website Development
Overview
The Jolly Greengrocer needed to provide customers the ability to easily place their weekly orders.
The previous web site, built in 2011, did not support ordering functionality and did not integrate with their point-of-sale system.
Objective
Allow customers to place an order online, rather than the previous method via email
Allow returning customers to quickly re-order a previously placed order
Provide the ability for Jolly Greengrocer staff to update the price and availability of available products using the latest prices from the produce markets
Integrate orders with the custom point of sale and inventory system being used internally at the warehouse
Solution
New WordPress installation to ensure no outdated content resides in the site’s database.
An online store using WooCommerce to provide Product, Customer and Order management online
Bespoke WordPress theme with a design that matches the Jolly Greengrocer branding.
Mobile friendly design to provide an improved experience for users on smartphone and tablet devices.
Custom order export workflow to allow orders to be imported into the business’ existing payment processing and inventory management workflow.
Implementation of best practice security and malware monitoring.
Outcomes
Customer orders and revenue increased significantly, whilst also seeing a significant improvement to repeat customers.
Faster delivery packing, fulfilment and billing.
Significant reduction in staff time spent updating product availability and prices.
